Digital Technology

Digital Technology

AS & A2 Evaluation

Our group for AS produced a horror genre opening scene entitled The Malevolent Phantom. The film is based on a serial killer who is on the loose destroying innocent peoples lives. Whereas our A2 focuses on an action trailer is about an agent who seeks revenge on the antagonist. Through both projects our knowledge, understanding and skills have developed.

During our AS preliminary task we figured that our skills lacked since we didn't have any knowledge about the editing software and the rules of filming. YouTube was particularly helpful during the research of our ideas in the beginning. It gave us a wider access to a variety of opening scene from different genres so we could analyse and learn the codes and conventions. We were able to identify the genre we wanted to produce since we were unsure at the beginning. The videos were helpful in the planning stages since we used the tutorials on the editing features e.g. transitions, music overlapping etc. to expand our understanding so we could produce a higher quality piece. Compared to AS we found it much easier in A2 to film footage using the  different techniques e.g. close up, establishing shots therefore conforming to the convention of the trailer. Whilst editing our trailer in A2 we paid more attention and adjusted the pacing, timing and how each scene transitioned.

We used the Adobe Elements Premier to edit our opening scene and trailer. It wasn't complicated to since we had previously watched videos on YouTube to ensure we used it to its full capacity. Our AS film was decent production piece but it wasn't very complex because of the continuity therefore there was less shots with only one piece of music. We weren't happy with how that production titles turned our because we didn't pay attention to it, consequently we rushed the creation. In A2 the editing improved as we had larger and various amount of shots accompanied by 3 different pieces of music so we could add a lot more effects e.g. the transitions between each scene, trimming footage, sound clips overlaying making the scenes more dramatic. Our production have improved since it looks professional because we adhered to convention to an action titles e.g. the bullet shatters the glass.

We used a school camera which didn't have the highest quality but it produced enough shots and saved us having to spend an excessive amount to purchase a high quality camera. There was issue with the battery life and we struggled with shooting in low light which was the biggest flaw to our opening scene because we hadn't adhered to the dark atmosphere; it’s supposed to be a horror. Although the our opening scene does have a degree of fear but the higher quality camera would of given off a scare factor. There was issues with sound because the microphone was small therefore the dialogues weren't clear enough. In A2 we used an iPhone because of the high resolution quality which gave the end product a better outlook. Whilst filming we make sure that the phone wasn't shaky so we gained stabilized footages.

Audience and Genre: International

Audience and Genre 

International

Which of the audience’s Uses and Gratifications does you trailer appeal to? How have you constructed this?

Bulmier and Katz suggests that media usage provides audience social and psychological satisfaction of the needs to be informed, identify with characters, entertained, socially interact with others. Our trailer is constructed to allow the audience to gain excitement through the fast editing which boosts their adrenaline so they can escape reality. The female audience can identify and immerse themselves as the main protagonist of our trailer, forgetting the predictability of their lives through the fight scenes and the car chases. Our trailer includes an enigma code to appeal to a wider audience, getting the audience interact and discuss about what feature suits their needs.

How have you appealed to the Male Gaze in your trailer?

Although our action trailer isn’t from a heterosexual perspective, our ideas conform to the Male Gaze theory since our protagonist is a female therefore attracting the male audience. Mulvey suggests that media text is created to appeal to majority of males hence our trailer links to this theory since our film involves a female protagonist with dominant characteristics, engaging the male audience. However it can be argued that due to the film being based on the female’s perception our trailer subverts the male gaze theory as the male audience may feel a lack of connection to the protagonist.

What genre is the trailer and how have you conveyed this to your audience?

Our trailer is an action genre; it involves elements that are common in action films so we directed the film to suit a certain type of audiences. This suggests that the audience make their own viewing choices and discrimination by having a genre preference. Our trailer genre also involves spy/thriller theme so it is a hybrid genre so it interests a wider range of audience. Barry Keith Grant implies that genre movies are commercial films that repeat familiar stories with variation to appeal to the target audience. In our trailer we follow the codes and convention of the action genre so they audience know what to expect whilst watching the film e.g. protagonist vs antagonist, guns, violence etc.

How does this mise en scene support the genre? What is the role of the specific elements of the mise en scene?
During the planning of out action trailer we decided to film in various well known locations e.g. London, New York and Washington so it looked like a high budget film. We have conformed to the genre since majority of the action films are based in areas the audience areas that seems similar thus they can experience escapism.
The costume conforms to the stereotypical spy agent as our protagonist is dressed in black that gives off a mysterious aura since we don’t want to reveal much about the main character to the audience.
We used conventional props e.g. cars, guns etc. to represent realistic scenes so the expectation of an action film is conformed in terms of familiar situations the characters are in.

Have generic conventions been adhered to or subverted? How/Why?
Normally action genre film are for the male protagonists point of view to allow the male target audience to relate themselves the characteristics. Our trailer subverts that convention since our main lead is a strong and dominant female who seeks revenge. Usually females are the damsel in distress that needs saving from a masculine male but we subvert this stereotype as out main protagonist takes the matters in her own hand without a dominant male figure.
Considering the main conventions we have adhered to it in our trailer by including various codes e.g. famous area to make our production seem higher.

What makes your production different from others of the same genre? Why is this important?
The unique selling point of our trailer is we have differentiated the storyline by involving both present and the past. Compared to other hybrid action genre, our trailer seems to make the audience immerse themselves therefore making it appealing to the audience. The main focus of our trailer is the characters involved, it makes the audience question the background of the protagonist and the motive to her mission which entices the viewers. The car chase scenes were particularly difficult to film however since it's a convention of an action genre we had it included due to the importance.

AS Coursework Reflection

Digital Technology

How did you use media technologies in the construction and research, planning and evaluation stages?

YouTube was particularly helpful in researching in the beginning of our research stage as it allowed us to access a wide variety of opening minutes in multiple different genres that could we could analyse and learn from. It was also helpful in the planning stage as we could use it for tutorials on the editing software to learn more about it so we could produce a higher quality piece.

What software was used?

Adobe elements and Sony Vegas were used to edit our trailer Adobe is on the school computers so it was easier to access in lessons when we were all together rather than having to find time outside lessons to edit it but Sony Vegas was helpful in creating a rough draft on my laptop so we could easily replicate it in Adobe when we got to school. Although it is not excessively complicated we watched a few tutorials to learn how to use it as we wanted to make sure we used it to its full capacity. At AS our film was fairly high quality production piece but it was far less complex with less shots and only one piece of music so we improved at A2 as we had over 50 shots this time round and 3 different pieces of music.

What equipment was used

We used a school camera which was not of the highest quality but it got good enough shots and saved us having to spend an excessive amount on a high quality camera. The only fundamental issue with it, alongside its terrible battery life, was that it struggled to shoot in low light, I feel it’s one of the biggest flaws of our entire trailer is the fact it’s so light when it’s supposed to be a horror. Although the trailer exudes a degree of fear in the audience if we’d had a higher quality camera it could have been so much scarier.

What were the technical pros and cons of the software and hardware?

The camera shot in quite high resolution meaning the end product is quite high definition but as the microphone was quite small the sound wasn’t as good as we had hoped it would be. There was also a few shaky shots which although were good near the end of the two minutes and added to the effect of making the audience feel like they were there in the woods, it would have been better to use a tripod at the beginning to get more stable shots. This is something we learnt from and incorporated in out A2 production to ensure we got far more professional looking shots. A pro of Adobe was it was clearly laid out and had extra features (like trimmer, speed) to help make a better looking final piece but a con of it was as we were unfamiliar with it we had to spend time learning how to use it and still then we didn’t know all the things we could do with the software so may not have used it too its full capacity.

In what ways was technology used to create the production?

YouTube was used to research openings, blogger was used to present our findings, and the school camera was used to film our piece whilst Adobe was used to edit it.

In what ways did the technology constrain or enable the production to be developed?
The school camera limited our quality as to look at the resolution is not as high as we would have hoped for, also the audio recorded from the camera wasn’t as clear as it could have been. Adobe enabled us to produce a fairly high quality production even with low dialogue and shaky shots as we could add music in and cut shots effectively to make the opening scarier.

How have you developed these skills at A2?

At A2 we re-recorded dialogue to get a more professional feel to our final product and improve upon our audio skills at A2.

Creativity

How did you use media forms to come up with something new and original?

We used YouTube to look at other openings inside and outside of our genre picking out parts that we found most effective and then combined these feature to come up with an opening 2 minutes which is interesting and dynamic.

Where did ideas come from? 

We talked about comedy, but realised it would be challenging to come up with a script that would actually be funny, we then considered action but didn’t feel our editing could be precise and smooth enough yet to deliver a high standard opening. Therefore, we decided Horror as it was a simple and accessible setting also the dark lighting could be used to hide mistakes of continuity

How did you work collaboratively to share ideas? 

Each of us came up with a verity of ideas of what we thought made our opening of a film most interesting, we then shared these ideas and discussed how we could create them, from this we came up with a list of ideas which are achievable and applied them to our AS opening 2 minutes.

How did you change things? 

In transition from AS to A2 we changed many of our shots making them more dynamic including more interesting ones such as high angle and tracking shots. We also filmed more footage which allowed us to have a large amount of material to choose from in the editing process. We also changed amount of actors, including more gave it a more realistic feel.

How did you use tools like Adobe Premier Elements etc. to achieve something imaginative? 

Using this software allowed us enough tools to create an interesting opening two minutes this includes our 2 production titles which gave our trailer a realistic edge as well as our multiple soundtracks which allowed us to have eerie non diegetic as well as diegetic sound from our footage

What stylistic techniques were used to appeal to the audience?

We used a point of view shot from our main character as she ran through the woods this enabled the audience to relate to the opening more therefore taking more interest at the overall opening.

What was the intended outcome of the production?

(Assessment objectives, preferred readings, promotional purposes?) 

Our group wanted an opening two minutes which looked professional and clean, we didn’t want there to be a dull moment so we made sure no shot was too long and no title appeared too short or too long. At the end of our production we wanted a diverse trailer which keeps the audience’s attention.

How were these outcomes achieved in terms of page layout and camera shot choices (codes and conventions)? 

We made sure our page layout was in proportion using rule of thirds as well as 180 degree rule, this made sure our actors were always positioned correctly on screen, we had a range of shots including panning, high angle and close up which all looked effective in the end product.

How have you developed these skills at A2? 

We have taken the skills we learn at AS and realised the few mistakes that we made such as lighting and made sure we developed our skills further to overcome any new mistakes, in our A2 production a wider variety of shots were used, we used more actors and filmed loads of footage so we were able to be picky with what shots to include.

Research and Planning

What real media and audiences did you look at?

How did they inform your thinking about your media production?
How did you record all that research?
We recorded all our research using the Blogger to post quality and detailed analyses of the different influences for our own opening scene and the pre-production planning. Since we decided to film a horror-opening scene, we decided to evaluate additional horror opening scenes to get more information to be able to plan concepts that followed all the codes and conventions. YouTube was convenient since we uploaded our planning videos e.g. video diaries, preliminary task etc. allowing us to share the content within the group. During AS we had a basic and simple mind-set of the research and planning without going in-depth into our posts however we realised it had a huge impact in our production of the work since our knowledge and understanding of the concept has expanded and developed through A2. This is shown through the quality of work we have provided this year. I feel that we have improved our organisation skills because we used our free time to discuss about the trailer; this is evident in our blogger page.

What primary research was undertaken?

As a group we explored various film genres by making mind maps to gain an in-depth understanding of the different codes and conventions each genre consists of. We analysed different aspects of horror, romance and action opening scenes, observing the mise en scene, camera shots and sound to get a thorough evaluation of each opening scene. By following each element we were more aware of what each scene was trying to indicate. This gave us an insight on the common conventions each genre normally follows. After researching we chose the horror genre due to the flexibility in terms of the themes and concept available. In A2 it was easier to analyse the common convention of the trailer since we create a presentation for our chosen genre which was action, picking out significant features of each conventions and explaining them in-depth.

In our preliminary tasks we tried out and practiced various shots. The editing was fairly basic due to our lack of knowledge. We didn’t make the genre clear in our preliminary, which did affect our filming in the beginning since we didn’t practice and horror type shots. We experimented with different types of shots to use for our opening scene and practiced the rules of filming however we felt that planning shot types that adhered to the horror genre would have benefitted us. We also had an opportunity to explore with the various camera shots and the rules of filming whilst recording the interviews with the actors which was a beneficial experience since we got an idea about the placements of the camera to gain a suitable shot required. Through A2 we acknowledged the importance of pre-filming and planning some of the scenes by instructing the cast to prepare them instead of putting them in the spot which resulted to high quality performances in the scene.
The interviews gave the actor to touch upon the influences of our opening scene and a general idea of the plot however the answers were very limited. We discovered in A2 that using open ended question benefitted us as there is more information about the characters and plot.
Questionnaire was very useful because we involved questions about the common concept of horror films and decided to incorporate open-ended questions enabling the participants to expand on the reasoning so we gained respondent validation about their preference. After AS we learnt that the questionnaires would have assisted us a lot if we asked opened ended questions. We ended up altering few questions. The results helped us identify our target audience for an action trailer so we included it into our planning enabling us to adhere to it.

What secondary research was undertaken?

To gain awareness on what types of audience watch certain genres, we looked at Pearl and Dean website that included statistical data. It was informative about the kind of films that appealed to the audience. We used the same method in A2 because of the credibility of the source which identified the general audience our action trailer would target.
We used Google to create a mood board with images of the locations, costume and other conventions, giving us a basic plan so we don’t divert away from the firm idea when we begin filming.
Using YouTube was effective when it came to editing since we all lacked experience so watching the videos about the Adobe Premier Element 10 editing program made improvement to our opening scenes visually since the cuts from the clips were much smoother. Due to the advance knowledge in A2 we found it easy to use sound clips, building up tension and pace for the trailer to grab the audience’s attention. There were issues with downloading copyright music but we overcame this problem by visiting a royalty free music website that had similar sound clips to give the opening scene an impact. We developed our skills and knowledge on the features Adobe included therefore we were able to split the video audio, changing the levels and overlaying the royalty free music on the footage. 

How did it inform the production?
What is the effectiveness of these kinds of research?

The initial location was the city centre; we researched for the setting that followed the convention by picking some images through Google. We thought busy location e.g. New York, London looked suitable visually. This informed our production, as we actually planned before visiting the area. We were able to film in different location, which gave our trailer a high production value.
We found that creating a mood board was helpful when it to finding the appropriate costume was particularly easy since we tried to follow the convention of a spy theme e.g. suits.
Using the questionnaire previously used in AS we copied the same format, the questions involved aspect of the setting and location since it’s key in an action film.
Overall the research in A2 was detailed because we planned before filming so we got broad ideas of our plan. We experimented with different types of shots and scenes then cut or choose ones that fitted the genre well.

What quantitative and qualitative analysis methods were employed? 

How did the results from these inform the production?

In AS we used interview with opens ended questions to gain qualitative data to get in-depth information about our opening scene. We wanted to follow the similar structure in A2. This gave us a in-depth analysis about what our action trailer was going to be about.
We have also written film diary to make it seem like the reader is going through a journey to our final production. It included a detailed record about everything we did during the filming sessions.
Questionnaires gave us a quantitative because we mostly used closed questions so the data provided us percentages. This method was effective in identifying what people look for in action genre.

How did the results from these inform the production?
What is the effectiveness of these kinds of research?
The results from these researches had an impact on the outcome of our production especially the plot of the opening scene as it was changed once we got the response from the audience. We conformed to the participant’s opinions and suggestions to be appealing. In A2 we were aware of the effectiveness of conducting those researches was the importance of participant’s opinion, as we were more mindful of their interest.

How effectively were storyboards/shot lists/script followed?

We found that a script was very useful and effective because in AS we had to re-film some of our preliminary scene because we were unable to remember our dialogues once the camera started without any hesitation. We wrote an outline of what our script was, it gave us flexibility because whilst the production continues we could choose to add or remove certain dialogues or add more sound effects depending on whether we feel it create enough suspense.
During AS the storyboard was simple drawing without any details with little information. Our story board in A2 developed as it was hand drawn, making it effective since it gave us a visual overview/plan to what our opening scene could potentially look like. We singularly took picture of each drawing and combined it in order to create an animatic video. We also used the paper version whilst filming so we didn’t divert away from our initial idea. The shot list became wider, allowing us to capture the moments from different angles, which let us portray different aspects of our scene.

How have you developed these skills at A2? (Included in the paragraph)
Post Production

What have you learned from your audience feedback?
Audiences told us they liked the tacking shots of our female character as she entered the woods as the shot showed clearly her transition from civilisation to isolation. The quick appearance of the antagonist added with loud booms to emphasise his entry added to the fear factor of the trailer and made the audience more fearful of this man. They said the conversation at the beginning conformed to stereotypes and followed filming rules (180, rule of thirds) but seemed rushed and is a reflection of the lack of time we had in our opening and how we maybe should have tried to fit less in and focused on what was needed. This is something we tried to remember at A2 – don’t rush scenes and focus on dialogue and make it seem prominent in the trailer and not rushed.

What editing decisions were made? How did they inform the production?

We had to cut a lot of footage from our opening two minutes as the original product was over four minutes long whereas the brief stated it needed to be around the two minute mark. This was a hard task but developed our editing skills as we had to be very precise with the shots we chose as we had such a limited amount of time. Overall I think this helped develop our product to a higher standard as every shot had been specifically picked and was trimmed down to just the parts that were necessary.

What particular editing tools were used and to what effect?
In Adobe cut was our main tool as we wanted to keep things simple and focus on the shots rather than any fancy editing, trimmer was helpful tool that I found later on as I was editing and was good to cut down clips to only the necessary parts I needed. Sony Vegas was used to create our production credits which were better as I knew more about the software as I had used it before and could therefore produce a higher quality production title. In Sony Vegas trimmer was also used as well as cookie cutter and green screen edit to get an effective blood splatter and the text tool to add “aspire productions” onto the top of it.

How did the post-production process enhance the overall production?

We were able to make a clean cut opening and incorporate the best shots into our opening, by having the tools like trimmer at our disposal to cut down and remove shots we were able to make sure every shot was crucial to our opening and keep the fear factor up throughout.

How have you developed these skills at A2?

At A2 we built on from the skills learnt in Adobe and were able to cut together multiple shots in quick sequences making sure the tempo of the trailer was kept up throughout, we were also able to use Sony Vegas again to use cookie cutter and text to create a production title and added in a black and white and zoom effect to create another one that was of industry standard quality. After using Adobe and Sony Vegas at AS I knew how to use its features more effectively at A2 and could therefore produce a higher quality trailer.

Use convention from real media text

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our opening two minutes conformed to the horror genre as it included dark lighting, eerie suspenseful music and an antagonist. Our location was the biggest indication to our genre as it was set in the woods which are very common among this genre.

In what ways have your productions used or developed conventions from real media products? 

In our planning stage of AS we would analyse many horror openings, picking out and explaining key areas which we felt made it special, by then we had a handful of effective features that we applied to our production making sure it included all the typical conventions such a music, lighting and characters. The openings we took most inspiration from were Cabin in the Woods and The Women in Black.

In what ways have your products challenged or played with conventions? 

Our main area in which we challenged the genre conventions was the lighting, as our apparatus wasn’t up to a high standard if we filmed too late in the evening the quality wasn’t good enough, therefore our lighting was slightly brighter compared to other horror openings.

Is your work generic or experimental, or both? 

We have areas of both generic and experimental work, although our opening is more generic as it was our first production therefore it is easier to follow that typical conventions, experimental parts of our production include certain dynamic shots, for example our running point of view shot which was used very effectively to create a feeling or worry and fear.

Have you developed a style? 

Yes, I would say our style that we developed was using camera angles

and shots to put the audience in the shoes of our main character, causing them to feel more connected to our opening, resulting in a lasting impact on the audience as they are exposed to the fear and horror experienced.

Have you been influenced by the work of specific directors etc.? 

Drew Goddard directed Cabin in the woods which we admired many features used, also Alfred Hitchcock directed many horror classics therefore we felt his experience in the genre was good to analyse, therefore I would say these two directors and their work has influenced our production.

How have you developed these skills at A2?

At A2 in producing a trailer, we understood that the shot and editing had to become quicker as conventions of a trailer include fast pace exciting shots. Therefore certain skills from AS such as range and diversity of shots we transferred over to A2 but we also included more shots such a tracking shot. We also used our analytical skills to investigate into the features of the action genre using other cinematic trailers as inspiration.

Evaluation Activity 4

Media technologies - Construction

International Trailer

How did you use new media technologies in the construction and research, planning and evaluation stages?

Equipment

iPhone:
Using our iPhone was more effective than the school camera we used for our AS opening scene
since the footage produced was a higher quality, reducing the grainy effect we previously had. the overall trailer looked professional and clear.
We used the school computers as it had the editing software we needed and was easy to work with.

Editing

Adobe Premier Element 10:
To edit all the footage we decided to use the Adobe premier elements 10 software for the trailer especially since we were familiar of the functions. However since we wanted to develop our editing skills so we watched a few tutorials to learn how to use it enabling us to use the program to its full capacity. The program included different features such as cropping, cutting, transitions and effects which allowed us to create a good quality trailer.

iMovie:
To create our titles for the film we used iMovie which is an advanced program allowing us to make improvements from last year. There were a lot more practical features used to create professional fonts to make it appear professional. In the beginning using the program was difficult however with the help from YouTube video we produced a high quality film. In A2 we were more experimental by having other idea prepared.

Websites

Blogger:
We used blogger to post our progression on the research and production, this was very practical since it allowed us to produce a high quality and detailed posts. We were able to change the layout of the page enabling us to make preference and choices on the themes such as the background, color etc. There is also a feature that allows us to keep the blog organised by scheduling the posts enabling us to find the posts easily.

YouTube:
YouTube is a video sharing website that allows individuals to broadcast through uploading videos that reach a larger audience by viewing and sharing. We uploaded our trailer for our film with annotation, video diaries, production, etc. This has expanded our knowledge on what features YouTube includes e.g. video annotations. I learnt about different technologies. We also used YouTube to look at online tutorial to make improvements on our editing e.g. balancing the audio and overlaying the voice overs. It was useful learning how to make the dialogue in sync with the video.
We were also able to upload our trailer for feedback which was quicker process.

Evaluation Activity 3

Audience Feedback

International

Presentation

Feedback 

What have you learned from your audience feedback?
Our audience feedback was very helpful as we learnt what people thought we did well or not in our trailer and whether they felt it conformed to conventions and felt like an actual trailer.

Positives:
- Feedback from our peers suggested we did adhere to the conventions of an action by having multiple establishing shots of London and various settings which made it look up budget with chase scenes and upbeat music.
- Location's were recognisable
- Use of long shots and high angle shots made the audience feel part of the trailer.
- There was also a good build up of dramatic music
- Clothes complimented the genre well with suits being conventional for antagonists
- Fast paced action continues throughout the trailer

Things to improve:
- Use more close up shots and extreme close up shots
- Like to know more about why Miller (the protagonist) was chasing the twins

As the majority are positives it can be interpreted that our trailer was liked by audiences, the weaknesses can help us understand what we can improve on and what to do better if we attempt to make a trailer again.

Trailer Commentary

Trailer Commentry

International

Evaluation Activity 2

Effectiveness of the procuct combination
International Trailer

How effective is the combination of your main product and ancillary texts?
You could record a voiceover to your trailer and make posts discussing how the 3 texts complement each other in advertising your film and appealing to your target audience

Our poster is very successful in advertising our film as the title is very visible and large making it clear to the audience. There is no specific release date instead the poster states it is “coming soon” informing the audience they must look out for it. The name of our film takes centre attention in large black writing surrounded by flames, not only does this attract the audience’s attention it also appeals to the target audience. Having flames on our film poster is a convention of action films; this allows audiences to quickly identify the genre. Other indicators of the action genre is the stances that the actor are doing, standing brave and strong suggests they are powerful characters which the audience would like to know more about.  As the female actor is standing further forward in the poster we assume she is the main character which subverts typical stereotypes that the protagonist is usually male, the men who are standing further back together suggest they are a team, working together, as they are placed further back the audience assume they are the antagonists. The blueprint backdrop at the top of the poster connotes mystery, on the bottom part of the poster shows a long shot of London, including a location on the poster gives the audience a better feel of the film and what they think may happen, as London is a very large City and many films contains London, shows our film is just as diverse and professional as others. Finally the colours of the poster conform to the action genre as black and green colours are also used in many other famous action posters.

Similarly, in our magazine front cover the film title is clearly advertised by using large bold writing; we used special effects to make the title appear smashed this connotes destruction and violence, conforming to the conventions of an action film. Another similarity is the prevalence given to our actors, main character Agent Miller is placed in the centre of the magazine, holding a gun up, the gun purposely points straight at the audience making them feel it is directed at them therefore leaving a bigger impact on them. The gun is also an indication of the genre, attracting action fans to easily identify what they like. Our magazine front cover follows many conventions of other magazines, such as the large “Empire” title as well as the overlapping of the main image slightly being in front of the magazine title, this creates a professional and appealing look as it makes all the aspects of the magazine fit together nicely. There are many aspects of the magazine which advertises and encourages audiences into purchasing the magazine in order to read the articles such as the “First exclusive interview with CHLOE HICKS” putting her name in capitals makes her sound important, suggesting that audiences should want to read the interview, stating its “exclusive” suggests it new and exciting, something no one has ever seen again, which also makes audience want to read it. Other features at the sides of the magazine include conventional advertisement of other action films and the bonus Oscars article, all these features attract the action fans to the magazine, especially the effective looking camera reel which included pictures of other films, giving the audience a visual persuasion into buying the magazine.

Our film trailer conforms to action genre stereotypes such as car chases, guns and fight scenes, throughout the trailer it is clear to the audience what genre it is using many indicators such as the characters and location, our trailer is successful is advertising the film as our film title appears alongside some suspense filled music creating an impact of the audience making the name “International” stick in their minds. Therefore our Film poster, magazine front cover and our trailer all complement each other in advertising and appealing to our target audience.

Evaluation Activity 1

Screen grabs

International Trailer

In what ways does your media product use, develop or challenge forms and conventions of real media products? (i.e. of teaser trailers/poster/magazines)

Setting/Location: The establishing shot of our trailer is the Lincoln Memorial in Washington, USA so immediately gives our trailer a professional feel as this is a foreign setting and would realistically cost a lot of money to fly out and shoot at - thankfully for us it was just part of a school trip so cost us nothing at all. One of the opening shots that follows in our trailer is outside "The Lincoln Memorial" which was actually St Pauls which stood in for the Washington memorial as although we were visiting it in February we doubted whether we would have enough time to get all the desired shots. Therefore on a trip up to London we stopped off at the cathedral as it was one of the few places in the local area that had steps outside that could pose as the Lincoln Memorial. By managing to get a good establishing shot and then cut to our character sat on the steps it gave our film an expensive, professional feel to it.

Setting/Location: We shot a few later scenes in the trailer in and outside our school, although this wasn't ideal it was the best we could do in the short amount of time we had the actors for, they had jobs and social plans and so it was a struggle to find a time when cast and crew could make it to a location to film these few crucial scenes. Therefore we realised school was actually a good idea as it had stairs and a large foyer bit for the two brothers to walk out of, with the shots being so short although you can notice it is shot in a school/college this is not important as you realise its supposed to be a courthouse of such. 

Camera-work/Editing: The low angle shots of the feet symbolise the important aspect of these shots, the antagonists getting away but are also helpful to hide the background to make it less obvious it was shot in a school and give it a more professional feel to it.

Camera-work/Editing: The shots outside of the car are some of my favourite in the trailer as the low angle shows the brothers to be in a dominant position having just escaped from serving prison time. These shots are inter cut with a phone conversation of our protagonist and edited with booms to emphasise their quick getaway and the pain Miller (the protagonist) must feel about them getting away yet again. The beats can emphasise metaphorical punches in the stomach as the news hits her hard, the beats also add to the drama of the scene and help build the tempo of the opening part of the trailer.

Story/How the trailer sets this up: These scenes are also quite crucial in setting up the story of the film and establishes good vs bad and lets the audience know who we should be rooting for. Miller is introduced as someone we are supposed to like and someone who we want to see succeed whilst the brothers are seen to be "evil" - we don't yet know what they were accused of or why she wants to catch them but the basic of the story has been set out.

Setting/Location: Again taking advantage of the time we had in America, whilst up the Empire State Building and when on the streets of New York we got some shots which aren't very long but help our trailer look more expensive.

Genre and how it conforms to it: Establishing shots of big, recognisable cities are conventional and especially the aerial shot of NYC shot from the top of the ESB, as well as the ones shot from the top of the shard in London, gives the trailer a really grand feel to it and helps make our trailer look like a real one.

Title: With settings like these as well it makes our trailer look more professional and is most important as it helps explain the title of our film - International. By getting shots of Washington, NY and London audiences can begin to understand and guess why we called our film this but also have lots of questions, our title acts as an enigma that can draw audiences in.

Settings/Location: Living so close to London we knew by picking an action trailer we could really use this to our advantage, just like NYC it is big, recognisable and grand and makes our trailer seem more professional. A boat party at our college worked perfectly to double as a party on land that our protagonist Miller attends when she arrives back in London. This was really good for our trailer as although its only a few seconds long shot to have created this in real life would have cost a fair amount of money so again helps with making our trailer feel big budget.

Genre and how trailer suggests this: All these shots also help signify what genre the trailer is, big city shots could have been confused with a romance or thriller but the dance-floor/club scene is something fairly common in action movies as where the antagonists hang out. Therefore helps guide the audience to realise it is an action, especially after such a clear establishing of good vs bad in the first 20 seconds.

Costumes and Props: This is the second time the phone is used as a prop as was our most valuable asset during this shoot as it allowed us to have conversations with people we didn't need to cast and find settings for - although if we did this trailer again I would maybe have included scenes where we saw the person on the other end of the line I don't think it is necessary and by using a phone call it keeps the focus on Miller and her location. 

Camera-work/Editing: The match on action on the phone not only allowed us to show some of our filming techniques in a production that was hard to include them but also reinforces the idea Miller is an agent as she is contacted by a fellow agent. The high angle shot was a spur of the day decision made by our director who thought by looking down on her it foreshadows how she is unlikely to capture these brothers - at least this time anyway. It also shows her from a weak angle suggesting the brothers have the power and she's got an uphill battle to catch them.

Settings/Location: Again making the use of London whilst up there on a day trip we got some good shots of Waterloo Station, by going to the upstairs balcony we were able to get some impressive looking shots that showed a large span of the station and instantly made it recognisable. We even managed to get a few shots of trains leaving but these were actually shot in a different location later in the day. 

Camera-work/Editing: We shot the train leaving at Earls Court station as it allowed us to get the high angle shot we wanted which we couldn't get at Waterloo. The high angle shots of Waterloo Station show the people to be really small and implies how hard these brothers are going to be to catch, they could be any of these people, they're all moving quickly and they all look the same. It reasserts Millers foreshadowed doom from earlier - she hasn't got much chance of catching them. On the ground shots reinforce the madness, panic and chaos at this station and really put the audience there with her at the station. Another reason why these point of view shots were used was because it was hard to get a shot of Miller running or walking through the station - although if we did the trailer again this is definitely something I would change, as well as including a scene of her running onto camera as the train pulls away to reiterate the fact she has lost them.

Sound: At this point in the trailer there's a music change and the tempo is kicked up a notch, as the trailer begins the music is slow and suspensfull, matched with dramatic beats as the brothers escape, it then changes to dance music as the trailer switches to the club in London and the music changes yet again to less upbeat and more tension filled music as the audience anticipates whether Miller will catch the brothers before they get on the train. The music falls before a loud boom hits the audience and increases the drama - adding to the impression that is is an action trailer. The music build quickly in tempo before another fall in music to add the the suspense and get the audience asking questions.

Story/how trailer sets it up: This middle section of the trailer is arguably the most mundane but is necessary to try and educated audiences what this film will be about, engaging a larger audience than just the teen boys who want to see guns and chases. This was something which we found the hardest when making this trailer, reducing speaking scenes as these felt too structured and fake last year but having enough background info on the story that people are engaged and want to watch the film for its plot rather than just its guns, girls, cars and chases (which also need to feature in the trailer). We also get to see more of the antagonists in this part of the trailer, they could have featured more in the trailer but due to their busy schedules it was hard to find a time when both of them and the crew were available to shoot. Never the less by seeing them in this point and including them in the early scenes and end montage they are established well enough and negatively enough for audiences to know they're the "bad guys".

Camera-work/Editing: These four shots are from the montage at the end of our trailer which is by the far the part we are most proud of, with over 20 different shots, fast paced, exciting music and some really professional looking titles we feel it feels like an actual trailer. We were lucky that two of us in our group could drive meaning we were able to get some good shots of cars as they drove along, we were also able to get some good fighting scenes, some solo shots of our protagonist and some shots from in a garage giving it an action/gangster feel. One of my favourite shots of the whole trailer is a low angle shot when Miller throws papers off a table as it felt really dramatic and helps raise the tempo of the trailer even higher. I'm also impressed by the montage as it showcases how our editing has improved and how were able to create something that gets you excited and sat on the edge of your seat.

Genre and how trailer suggests this: The fast paced montage also conforms to the action genre as it has fighting, cars, chases, guns and is generally very high paced and aggressive. The music also conforms to the genre as it is loud and fast paced and raises the tempo making the audiences on edge and excited to see this film.

Camera-work/Editing: The end sequence that finishes the montage is another great part of the trailer as the high angle shows how Miller has finally caught these two brothers and has them in an isolated location with just them and her. They are both shown from a high angle suggesting they both have something to lose and are finally on equal ground. The final shot is of Miller as we are positioned to be stood behind her reinforcing one last that we are on her side and are rooting for her to win.

Story/How the trailer sets it up: How the trailer was going to end was actually one of the first things we decided on and one of the things we were adamant to keep the same even if we had to lose/change other aspects of the trailer. We were really happy with how it ended up and how the trailer cuts to black on a dramatic beat before a bullet shatters the title - foreshadowing that one of them gets shot.

Final Trailer: International

International

Outtakes

International

Outtakes

Planning: Timeline

International

Timeline

• Friday 2nd October 2015 - Had a brief meeting about first ideas and roughly mind mapped and story boarded these ideas.

• Thursday 15th October 2015 - Interviewed Billy and Matthew Cottee who are casted for the Kingsley Brothers in International

• Wednesday 21st October 2015 - After school we drove to Producer Chloe's sister’s house, where we filmed a couple of scenes, we stayed around 2 hours and got a variety of potential shots.

• *Continued working on International trailer planning on our blogs 

• Wednesday 18th November 2015 - Our Production titles were completed

• Thursday 19th November 2015 - Planned on going to London to get shots of south bank etc., but at last minute we couldn't all make it, so rescheduled for a later date.

• Friday 20th November 2015 - Chloe and Amy started editing our trailer using "Adobe Premiere Elements 10".

• Wednesday 25th Of November 2015 - Chloe, Rashmi and I were supposed to go to Epsom train station to get shots of Agent Miller chasing a train. Although we couldn't make it and have now rescheduled

• Friday 27th November 2015 - Our group including the Cottee twins, all went to Leatherhead Town to film a car chase scene in the multi-story car park, where we obtained the footage which will end our trailer.

• Sunday 29th November 2015 - Chloe went to London on the weekend with her family and filmed some shots up The Shard as well as Waterloo Station.

• Tuesday 1st December 2015 - At lunchtime we went to Leatherhead town centre and recorded a time lapse from above the high-street, of all the people walking past.

• Wednesday 16th December 2015 - While on our 6th Form BBC London trip we arrived earlier so we could film some London scenes. We went to St Pauls and recorded parts also did another time lapse as we felt it was a lot busier and would result in a better and more effective time lapse.

• Tuesday 12th January 2016 - Chloe and Amy went to Leatherhead town after school, to record a phone conversation and a few running scenes. We chose Leatherhead as it closely resembled parts of London which we originally planned to film in, but due to time restrictions we chose Leatherhead.

Planning: Editing Diary

International

Editing diary

30th Nov - After getting a large bulk of the footage on Friday (27/11) today we started editing multiple sections of our trailer

2nd Dec - After getting multiple aerial shots of London whilst up the shard at the weekend and some shots of Waterloo as well I started to edit them into the trailer but struggled to finish the section with them in as I didn't have the running shots of the protagonist/antagonist in London.

4th Dec - Evaluated which time lapse to use after we shot some on Tuesday (1/12) but will probably come back to this later as it's hard to choose at this early stage as there's not much else of the trailer to relate it too.

9th Dec - Continued to edit the footage of antagonist and protagonist after they bump into each other down a street, having to choose between multiple shots as we want to build suspense as we want to question whether she will catch them or not but at the same time we want to keep things fast paced as its a trailer.

11th Dec - Began piecing together the end sequence of the cars on the rooftop

14th Dec - Put in still images of America, Amy's car, Washington and London to signify what shots/ chunks of footage we need to get - helps to piece the trailer together better so we have more of an idea of what it will look like at the end.

4th Jan - Finalized the end montage, put more scenes in

28th Jan - Rough edit of trailer finished, need to find music and record extra dialogue at a later stage

2nd Feb - End montage edited, titles added in at the end, opening sequence edited just need to add music

12th Feb - Trailer complete, just need to add shots from America, which Chloe and Amy will get next week when they’re out there.

Planning: Online Tutorial: Editing

International 

Online Tutorial

We watched several tutorials for adobe learning the basics of how to edit using the software and how to add effects, later on I used adobe to learn about audio effects as this was something I had not done the previous year. I learnt how to balance audio and especially useful was learning how to make audio sound like it was coming out of a phone (crucial for one scene as without this effect the audio sounded very strange).

I also watched adobe tutorials to learn shortcuts to make editing videos quicker as well as watching videos to go over the basics as I hadn't used the software since last year and wanted to make sure I knew exactly how to use the footage so I could produced the highest quality piece possible.

Final: Magazine Anlaysis

International

Magazine Analysis

Final: Magazine Cover

International

Magazine

Plano-gram: Magazine Cover

International

Magazine Plan

Final: Poster Analysis

International 

Poster Analysis

Final: International Poster

International

Poster

Process Of International Poster

International 

Process Of Poster

Planning: Poster Ideas

International

Poster Ideas 

Planning: Film Diary #9

International

Film Diary

Date: 12/01/16

Location: Leatherhead

Cast: Chloe Hicks

After school today we went to Leatherhead and waiting until it was dark to shoot the exterior shots of the night-club, which posed for London. As the camera isn't a very high quality we had couldn't shoot anywhere too dark otherwise the characters weren't viable on the screen but as it was supposed to be taking place late at night we couldn't shoot at dusk and therefore we shot under a streetlight which gave us enough light so we could see the characters but still made it look dark.