Saturday, 3 October 2015

Research: Target Audience & Profiling

Research
Target Audience & Profiling

Our film is aimed at teenagers and young adults around 15-25 years old because it’s an action genre so it’s more likely that they can immerse themselves with the scenes as it’s fast paced filled with a lot of action sequence; they may enjoy our film because of the idea of escaping reality. Primary audience that we targeted are male as because it involves a female protagonist, male villains and guns. We decided to rate our film 15 as we considered other action films which is similar to ours. The film includes moderate violence e.g. gun scenes and language to make it look realistic. Compared to The Equalizer which is rated R, we lowered the age of target audience to 15 to gain la wider audience.

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