Comedy Trailer Analysis
The DUFF
There is a quick shot of the distribution companies, which
are the Lions Gate and CBS Films, they’re well known so the audience are likely
to know about the film as they invest a lot on their promotion. This film has
four trailers suggesting that they’re trying to encourage their target audience
to watch it. It cuts to a long shot establishing the location which is a school
building; there is a diegetic sound of a school bell that accompanies it,
making it seem realistic. The audience can see that this is based in high
school so the plot will feature the typical scenes of how the main protagonist
will get through it. A long shot shows 3 characters that is making their way
through the corridor, we can see that the protagonist is likely to be the one
who is dressed casually as she stands out from her friends; she has no fashion
sense suggesting that she will be targeted later on. There is high key lighting
to emphasise that everything is going well because from the protagonist’s
expression she looks happy. There is a voice over which sounds humorous
suggesting that the genre is comedy, it states the release date in the
beginning so it’s memorable for their target audience. The camera switches to
the other two girls who are approaching them indicating that they’re
antagonist, the character on the right seems bitchy. She invites that
protagonist’s friends by giving them an invitation suggesting that the
protagonist isn’t popular enough to join in however her friends stands by her,
ripping her invitation and giving an half to the protagonist implying that
they’re loyal friends.
The camera changes into a long shot of the party location,
and then a caption appears implying that they’re going to introduce a new word
which is the title of the film. As this film is targeted at teenagers this four
letter word “Duff” may be included in their slang especially as its catchy and
it’s relatable in a high school setting, engaging the audience. There is low
key lighting to suggests that there is a party, the camera switches to a medium
shot which introduces another characters which could suggests he’s the love
interest as he’s good-looking. There is a shot reverse shot to show that
they’re having a conversation, the male character calls her a “Duff” then she
look at him with a confused expression as it’s a vocabulary that hasn’t been
heard, to this the male character explains the acronym “Designated Ugly Fat
Friend”, she seems very offended. There are a couple of scenes showing the
examples of “Duff” in different friendship groups suggesting that she’s
shouldn’t be offended. Then it cuts to a scene where the main protagonist walks
toward the male character, picking his lunch and throws it at him suggesting
that she’s angry at his comments. The scenes changes into a classroom as he
explains to her that she’s should take it seriously, and then there is a long
shot of the three friends walking out as the main protagonist confronts them
about how they didn’t tell her that she was the “duff”. We can see that from
the tone of the protagonist’s voice she’s annoyed at her friends because she
trusted them, the friends also seems confused as it’s a new term. It cuts to
another character which could be a teacher as he’s dressed formally the
dialogue “Oh no I didn’t, yeah you did” to reply to the confused friends, this
is done to make it humorous as he’s imitating a teenager. The non-diegetic
music intensifies to suggest that at this moment the something going to change
the protagonist’s character.
There is an extreme long shot revealing to the audience the
whole surrounding of the location as its familiar to their target audience. We
can see that the main protagonist is beginning to get closer; he conforms to the
stereotypical male character because he’s masculine and showing off his muscles
will attract the female audience to watch as he’s the ideal attractive guy. We see
that the two characters have a deal together because the female protagonist doesn’t
want to be labelled as a “Duff” this may lead to a relationship especially as
they’re getting closer.
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