Wednesday, 30 September 2015

Research: Analysis Opening Titles

Research
Analysis Opening Titles


I analyzed the titles in trailers, which is normally in the beginning, middle and the end. This intends to hints information on what to the audience can expect from the film as the trailer goes on, making them intrigued. I will be able to get more knowledge on how to create my own trailers.

Beginning
Majority of trailers have a green screen in the beginning of the trailer that is there to notify the appropriate age and the target audience. Many include a specific age rating for the film, restricting some audience to watch the film or have an appropriate adult with them. The films are rated by the BBFC which is a website that informs the audience about the film classifications. Our trailer is an action trailer, which includes violence, strong language so it will be rated 15.

Production Titles

Trailers includes the distribution and production companies after the green screen, I screenshot the popular action film companies 20th Century Fox, Warner Bros and Lionsgate. These productions normally change their titles to fit a particular theme to promote the film. The font mostly used is “Serif” that has a tail on the end of each character making it look formal that appeals to a mature audience.


Warner Bros and Liongates uses low-key lighting with the light focused on the logo, emphasizing the production company. The Warner Bro logo is plain and has textures like a concrete that represents an element of an action genre.

Middle
At this moment the trailer with present statements that associates with the characters, making the audience know the emotions of the characters in the trailer and what is expected from this film. It intrigues the audience as many phrases have significant meaning about the perspective of the protagonists. There are titles showing the producers of the films and relate to previous successful film when will indicate to the audience that it’s a good quality film. This is an important feature because the audience will want to know who directed the films. There is a possibility that the casts names will also be positioned in this section to inform the audience about the main or popular actors to promote the film. The colour scheme of these are normally black background that the white, metallic colour contrasts highlighting the main texts.

 Ending

The trailer at the end will include the title of the film that highlights the high key lighting. It’s positioned in the center of the screen and the text is bold font so it’s eye-catching. There is promotion of the film at the end that the audiences are able to get involved online to spread the popularity of the film e.g. hashtags. There are also the releases the date to notify the audience on when the film is likely to be released. The conventions of the titles of the action trailers are that they all use the metallic color with a slight shadow and black background, giving off a mysterious effect. 




No comments:

Post a Comment