Codes and Conventions
Romance Posters
Romantic
Poster tends to use feminine colors such as pink, white and blue, which are
used to attract their female audiences because they tend to enjoy love stories.
The colors give off a happy feel as it hints that the main two protagonists are
going to end up together.
Most
romance poster places the female protagonist in the center or the foreground to
show that she’s the main character implying that the plot will follow her point
of view on finding her love or perhaps she has control over the male character.
It may include props that identifies with the romance film e.g. flowers to
target the female audience.
Some
poster includes the main two protagonist that are place on the cover and it
uses up majority of the space which highlights that they’re romantically
involved, allowing the to have limited information on the casts of the film
that may encourage the viewers to watch the film. This is a unique selling
point because the actors are usually well known in the romance genre, ensuring
that the film will clearly show romance. The couple is normally looking away
from the camera to show the audience that they’re deep in love. The lighting is
high key lighting to show the joy of their relationship, which those female
viewers wish for or relate to.
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