Target Audience
Action Genre
Action films have traditionally been aimed at ages 13 to the
mid-30s; it’s generally aimed at mainly males. This is because males of this
age range generally are more interested and enjoy fast paced plot with lots of
action filled scenes that include explosions and fight scenes. This genre
attracts men, as they like to imagine themselves as the main character.
This table shows the amount of people that watched The
Mechanic in the theatre; this shows us that action films are most popular among
males in their teens and early 30s, which suggests that this genre appeals to
them because of the stereotypical male protagonist who is masculine and strong.
Most of the viewers are in lower middle class, which suggests that they watch
it to escape the reality.
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